Amazon has become the largest platform for brands to come and sell their products online. To court more brands into its platform, Amazon has introduced a robust system to allow those brands to track conversions. This system is known as … Read More...
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Guide to Shopping Ads
If you work in paid search e-commercer, then chances are you probably know that understanding Shopping Ads is important. Here, we’ll give you a basic guide to the feed setup & management, the campaign setup, and optimizations to consider.
For … Read More...
Continue ReadingWhat killing Rel-prev/next means for SEO
By now you’ve probably heard that the rel=prev/next markup isn’t supported, but it actually hasn’t been supported for years. It kind of stinks since google forgot to tell everyone. But what does it mean, and what should you know about … Read More...
Continue ReadingWays to Analyze Rankings Dropping
It can happen to anyone, where they think they’re in the top spot, and then overnight, the rankings drop like a rock. it’s annoying, and the initial shock is ever-so frustrating. But, there are ways to figure out the source … Read More...
Continue ReadingHow The Future of Search Engine Marketing is Becoming Full Funnel
A little bit of advertising will bring interest, awareness, and the potential for queries. Like a net near the bottom of the portfolio, Search engine marketing is ready all the time regardless. No one can argue that paid search is … Read More...
Continue ReadingA WordPress Safety plan
WordPress is what hosts about 1/3 of websites these days, and it’s been one of the best CMS platforms for the community, and because of the many different features, many have attacked it. But, the truth about it is, WordPress … Read More...
Continue ReadingAmazon Adds New Acquisition Metrics for sponsored Brands
There are new Amazon metrics included that will capture the insights on customers that are converted from your ad campaigns. These are new-to-brand metrics that are good for sponsored brands and campaigns, which are integrated ads that showcase several products … Read More...
Continue ReadingHow to Effectively USE Amazon SEO Ad Budgets
Amazon ad budgets are growing, in that it’s moved up about 50% since most of the previous readings. With the shifting budget, however, comes the need for international SEO. A report that notes what used to be Google’s share of … Read More...
Continue ReadingAmazon is a Search Advertising Powerhouse
Amazon is known for siring the dominance in the e-commerce market, and other segments that have helped, including Amazon web service, but they’re now becoming the advertising giant as well.
More than $10 billion in advertising revenue was generated from … Read More...
Continue ReadingThe Basics of Amazon Marketing
Amazon used to do books only, but now they essentially do everything. They provide grocers, videos, cloud storage, music, and even some physical places. They actually have an advertising platform as well, and that’s called Amazon marketing services. There isn’t … Read More...
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