Amazon has become the largest platform for brands to come and sell their products online. To court more brands into its platform, Amazon has introduced a robust system to allow those brands to track conversions. This system is known as the Amazon Brand Registry program. This program is accessible to the brand owners with a live trademark.
One of the most powerful features of this system is the Brand Analytics and Brand Dashboard.
What is Amazon Brand Analytics?
Amazon Brand Analytics is the signature feature of the Brand Registry program. It allows brand owners to look into insights to make more strategic decisions to promote their products. The data available in Brand analytics combines the data from different brands and the data related to trends running on the Amazon.
Information that brand owners can get with Amazon Brand Analytics may include:
- Data from most popular search items
- Data about the most clicked product against a search term
- Data about customer demographics
- Data about customer behavior
You will see Brand Analytics in your Amazon account the moment you register with Brand Registry.
Amazon Search Term report
With Amazon Search Terms report, you will be able to identify:
- Additional keyword phrases
- The popularity of different search terms
- The most clicked products for each search term
With the help of this tool, you can get to know about the best search term that you can use to bring more traffic to your product page. You will also be able to know which of your competitors are getting the most traffic on the first page.
Repeat Customer Behavior
With the help of this report, you can strategize your marketing approach to make sure that your customers come back to buy from you.
Market Basket Analysis
Most of the brands on Amazon try to combine their products with other products to form bundles. The Market Basket Analysis can be of great help in this regard. Using this report, you can see what other products your customers purchase along with your products.
The best thing that you can do here is that if you see your customers are buying your competitor’s product along with your product, you can add a similar product to your product line. That can be plenty helpful if you are a small brand.
Demographics
It is crucial to know your customer to be successful in marketing. That allows you to make sure that your brand message contributes well to improving conversions. Using Brand Analytics, you can get access to the demographics of customers after they have purchased your product.
Elements of demographics include:
- Age
- Approximate household income
- Education
- Gender
- Marital status
Optimizing your brand
The above mentioned are a few of several features included in the Amazon Brand Analytics. Using these features, you can identify areas where you need to improve to increase your sales.
