So unless you’re using different sites that already have millions of links, you’ll be looking to get these. Google has made it clear that the content and the links are two of the largest factors in SEO. The content without the links will limit the referral traffic, and it will harm your potential to rank. While it’s important to rank, you need to do it in a way that’s smart, and in a way where it won’t break the rules on google. So how do you do this? Well, here are some ethical link building strategies for you to consider.
For starters, you should be journalistic in terms of information. What that means is providing a quote or some piece of information in exchange for mentions of your name, brand, or even website.
Interviews, roundups, and quotes are great marketing tools that’ll improve the impact of the content. It’s interesting how you can gather multiple types of opinions on one singular subject, and from there, use that in order to build more experience from multiple sources, and it’ l help the user experiences, especially when reading, and looking to add new ideas.
This is great because the writers, journalists, and reporters want people to contribute content. This is great for building ethical backlinks to, since this can be music to your ears as well.
So how do you do this? Well, you can use the Help a Reporters Out tool, whcih is used for bloggers and journalists, where you can put a topic on there, or what type of quote or tip they want their,e and you can from there email the submission, and then wait for confirmation. It’s a really good to do it this way, since it provides an ethical, useful means to build the best linking strategies out there.
Next, you should look at the broken links that you have their,e and try to reclaim the content that is their.e you can from there search for different content that mentions the specific text that you want to have, and the link will then be broken, which means you can replace it. While it can work, it’s a bit of a nightmare, since it’s hard to actually cull those links. Ethical link building in this way is quite hard, but reclaiming broken links is the best way to do it. You should look at the brand mentions, from there ask for a link to add to the pages, and then build a connection with the other writer or the site as well, and continue to do that in the future.
You can fire up the Ahrefs, and from their,e enter the brand name, press enter, and then put a date range on there for targeting, focusing on the most recent content initially, and from there, only choose the live ranks that have a minimum domain rating range, and from there, you want to focus on the big guns, while weeding out the little guys.
You should try to make sure that you have one page per domain, and from their,e export the list, and have a full spreadsheet showing where the brand is, and where it’s mentioned. From their,e you research the site, the writer, and then the outreach that’s there too!
You can pick the right link that you want to pitch as well. From there, instead of just having a link to the homepage, you can dig deeper into the topic, and get the landing page, feature page, and whatever on sites that fit well, and find the anchor text, and from there, you can spin up a new page as needed. Link reclamation is an ethical means, and one of the best ways to do it.
Be ethical in 2020 with your link building, and use these strategies today in order to accomplish that and build your brand.
