When it comes to building links, the value of them have beginning to dwindle since the beginning of Google’s existence. The reason is because google will not listen to certain links simply because it doesn’t’ show a true recommendation. Google continues to remove irrelevant links, or that they think is relevant, which is something that’s signals just for ranking reasons. A true link signal is when a publisher will link to the webpage because it’s relevant and useful. But there are a lot of tactics that don’t result in rue link signals, and what will get your site taken down or hidden into obscurity easily.
First, is the historical data link trap, and this is historical data which covers the inbound and outbound link, how fast these are acquired, and how the content is updated. One of the factors that are relevant to this has to do with links being added to pages without the pages being updated. Google is on recorded and says that just because something is on a patent doesn’t mean it’s true, and the same even goes for research papers, and you should also note that the older the patent is the higher the chance that the algorithm that was used doesn’t even exist anymore.
Next is EDU link discount building. This can result in penalties, and it’s something that you shouldn’t do. This is a very sketchy means to build links too. This is offering something for a paid link. Overstock.com was actually reported to be penalized in 201 for offering discounts to students at universities in exchange for links too.
This is offering discounts in exchange for links, and this is not a good thing. Some SEOs still recommend this too, but it violates the guidelines and is the best way to get yourself penalized.
Next is free products within link building. This is basically the paid link building that we talked about in the previous paragraph, but what’s interesting about this is that it’s actually illegal because it can violate the FTC rules against publishing various reviews that have been paid for the products, and various samples and other types of compensation.
Next is content marketing links. Now, don’t mistake that for guest posting. This is a different type of content marketing. A valid type of content marketing involves articles being published to their sites in order to establish sites as a thought leader to give great links and good will. But another version is hiring someone to publish articles on third party websites, and then link to the client within the article as well. Usually, they don’t contain a disclosure where the payment was made for the link and the article, and that’s considered advertising. When money is exchanged for a link, it’s advertising, and it is against the TOS
Finally, you have sponsor links. These are rarely useful; this is when links are related from one page to a site that’s about the topic to. This is expedient and convenient, but it isn’t a good linkbuilder, and in many cases, it can result in penalizations on your part, and on the part of some of the other people that are working with you.
The biggest thing to take into consideration is that
organic, valid link building is better than anything else, and it’s something
that you should do this correctly, and make sure you’re not trying to get free
links for money and such. You should do
this in a valid way, so that you don’t get penalized by google, or much worse.
