Amazon is by origin an American electronic commerce and cloud company. Amazon is the largest inter retailer. Amazon initially started as an inline book selling store. With time it later diversified to sell audios, videos, audiobooks, software, apparels, furniture, food, toys, and jewellery. To date, Amazon is one of the most visited sites around. But the most important to learn is showing to search efficiently on Amazon so that we don’t waste much of the time. If incorrect or irrelevant set of search words can waste a lot of time. Some tips should be kept in mind to avoid any hassle. Search engine optimization tips can help in the search. Search engine optimization or SEO in short is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your website by making it user- friendly, faster and easier to navigate.
Optimization
In order to optimize the amazon search three things are essential that are visibility, relevance and conversion. For buying a product from amazon it’s imperative to find it. The words entered by the user are searched against the title and the description of the product saved in the amazon cloud. The search result depends on the degree of text match, availability and price. To acquire accurate results relevant and complete information should be entered by the user. This tends to increase the visibility of the product to the user.
Optimizing listing title
The listing title is the most important thing in the amazon product listing. The listing title has a direct effect on the searching. The title should contain brand name, product line, material, colour, size and quantity. Keyword order and keyword choice greatly effects the search. Most relevant keywords should be placed first. Ina brand new listing, we don’t have any product data to lean on. Using magnets to search the product using two to three keywords is very effective. Picking the competitor on the top three spots with most reviews is very effective. Using phrases that contain the keywords also tends to search the product quickly.
Using bullets
Bullets do not directly impact the rank in the search results but influence the conversion rate and product relevance. This is an opportunity to enlist the features and benefits of the product you are searching for.
Creating product description
The product description does not directly impact the rank. The conversion is affected by a strong call to action. The long-listed keywords are entered into the backend search terms and not visible to the user. The backend search terms is a great place to drop some terms and misspellings that are commonly used. the terms should be separated with simple spaces rather than using any commas. The keywords should not be duplicated in the lists. If a term is already present in the title, bullets, description or backend search, it should not be repeated anywhere else.
Sales and product reviews
Sales are the kings in finding in the relevant product. The launch services are devised to create a boost in the sales and move the product up in the rank. With this the product is easily searched against the keywords. Product reviews also play an important part in the product search. Reviews are a social evidence for the buyers to consider the product worth buying or not. It is a trend to read the reviews and then decide to buy the product so that the money is wasted on something ordinary.
